I frequently engage with other CTOs from across the media industry and often our conversations focus on the engineering challenges we need to overcome particularly ways that we can improve workflow efficiency to aid production and distribution. We are all well aware that our collective task is to provide the perfect canvas on which producers and other content creators can flesh out absorbing dramas, exhilarating sports coverage and illuminating news shows. In fact, we all have a shared goal: to lay a foundation that enables our creative customers to enchant audiences, while ensuring the business model remains robust not exactly a simple task!
Years ago I did a lot of work with NFL Films. The not-so-surprising reason they were called "films" is because originally they shot everything on film. They had cameras at every game. They would rush the film back to their main plant, convert everything on massive telecines, and produce the signal.
I'm going to do my best in these posts to avoid the word "unprecedented." But I believe it's fair to say we've never lived in a world quite like this. I think that if there's any kind of silver lining, it's that in times like this we're forced to find non-traditional solutions to our problems. And in our industry, this is when some pretty exceptional and creative engineering comes through.
As we slowly return to broadcasting sports events, fans are looking forward to experiencing the collectively-felt emotion they've come to associate with sporting events. The shared roar of jubilation or growl of disappointment for many fans is more important to the occasion than their admiration for fine technique or physical prowess.
Part two of two. In the second installment of our two-part blog on where the industry is with IP, we look at live sports production: one of the areas where IP-based solutions are a real game changer for broadcasters and production companies.
It's now been almost six months since we formalized the combination of Grass Valley and SAM into the new Grass Valley. Wow that was fast! We've made some tough decisions and answered more than a few questions from concerned customers, but on balance, we feel great about what's happening here at Grass Valley and we sense the same level of excitement from our customers.
Part one of two. Thanks to all the work done by equipment manufacturers and industry standards groups, IP is advancing and maturing in the way it enables efficiency for broadcasters. As a result, we are seeing an upturn in momentum behind IP infrastructure deployments. Broadcasters and service providers have expedited their investment plans in IP solutions whether from small- and medium-sized installations, new large-scale 4K UHD OB trucks and "green field" studio and playout infrastructure projects.
The 2017 Formula One season broke new ground in more ways than one. It wasn't just Lewis Hamilton who was shaking things up, Formula One Management Ltd (Formula One) decided 2017 was the year it would get 4K UHD and HDR ready. Our solutions were at the heart of the new system, delivering new capabilities that allowed the production team to produce more creative and engaging content.
In the age of doing more with less – and leveraging technology to make that happen – we thought that this story, from long-time industry writer Dick Hobbs, which appeared in IBC365 at IBC.org, is perfectly timed as fiscal year 2019 budgets are being worked on and project planning for remote productions is ever ongoing.
While Netflix delivers hundreds or even thousands of app software updates daily via microservices, broadcasters aren't quite there yet. But what broadcasters are ready for is the agility and efficiency microservices bring to their operation.
When it comes to critical "on-air" systems, support agreements are the foundation to maximizing your technology investments, controlling operational costs, and reducing downtime.
eSports is on the brink of breaking out of its traditional niche space and firmly establishing itself in the mainstream. There have been several reports and forecasts in recent months that point to significant growth for the sector. Data published by Statistica estimates that the eSports market will be worth as much as US$1.5 billion by 2020, and it will be an officially recognized competition at the 2020 Asia Games.
As video becomes more complicated with higher resolutions and faster transmission speeds, it's the production switcher that has to handle everything from archived 480i assets to today's 4K UHD HDR images, while always being ready to handle what tomorrow will bring. With Grass Valley introducing its GV K-Frame X Video Production Engine, what does the "X" mean for you?
When it comes to IP, it's informative to know how your peers are taking advantage of the technology. But the real questions is "why should I care?" Let's find out...
Still using SDI? Know that IP will be your future? Don't know how to get from one to the other? It's AIMS — the Alliance for IP Media Solutions — to the rescue.
News: Part of every day life. No longer appointment television; now viewers not only consume news via their home televisions, but also on their computers and mobile devices. But serving those viewers has become more difficult as their viewing habits have changed and advanced technologies have been introduced into the news production workflow.
We asked Pete Smerak to address the changing business model around news and its production and distribution.
Mergers and acquisitions (M&A) continued at a record pace in 2017, according to a recent article in the Harvard Business Review. The drivers of this pace, technology advancement and globalization, will continue to reshape virtually every industry, often resulting in business consolidations. So, the question then becomes, is consolidation good for a market and customers?
While IP digital is all the rage today, we've been pushing signals digitally for almost 30 years with SDI. So if IP and SDI are both digital, what's the big deal about IP?
Over the last five years, the newsroom has been transforming faster than any time in recent memory. Reporters who were once tasked with delivering content for the five, six or eleven o'clock news must now deliver content for traditional workflows AND social media like Facebook Live, Periscope, and plenty of others. This new layer of distribution has created intense pressure for news organizations to perform on a 24/7 news cycle. Today's reporters might get sent to cover a fire, Tweet about it on the way to the scene, and then as the photographer is setting up the bonded cell network, start broadcasting from their cell phone to Facebook Live talking about the event.
While HDR is the industry's acronym of the year, the real three letters for broadcasters and media companies are W-H-Y. In this episode, we're going to talk with Dave Cohen, vice president of marketing for Grass Valley, about HDR and what it means for you... and your viewers.