MONTREAL, CANADA – July 11, 2024 – Grass Valley, a leader in Live Production Solutions, today announced a new, multimillion-dollar strategic partnership agreement with Diversified, a global technology solutions provider. This partnership underscores a shared vision to lead the future of media technology, ensuring that clients are equipped with the most advanced tools and support to thrive in an increasingly dynamic and competitive environment. Grass Valley, which is renowned for its high-quality live production solutions, will leverage Diversified's extensive integration and services expertise to enhance its offerings and deliver comprehensive solutions to broadcasters, content creators and media organizations. 

Key Highlights of the Partnership: 

1. Enhanced Product Integration and Solutions Delivery: Grass Valley's industry-leading technology, including traditional hardware/software applications creating media workflows that run on-premises, in the cloud or in hybrid environments, will be seamlessly integrated with Diversified's robust solutions and services, providing customers with state-of-the-art, end-to-end solutions for content creation, management and distribution. 
2. Expanded Global Reach: By combining forces, Grass Valley and Diversified will extend their global footprints, offering clients around the world access to advanced media technologies and expert support. 
3. Innovative Joint Ventures: The partnership will foster joint innovation, allowing the companies to co-develop new technologies and services that address emerging trends and challenges in the media and entertainment industry. 
4. Comprehensive Customer Support: Clients will benefit from enhanced support and service capabilities with Diversified's extensive field services complementing Grass Valley's technical expertise, ensuring optimal performance and reliability of deployed solutions. 
5. Training and Development Programs: Through the collaboration, the companies will also develop comprehensive training programs to empower media professionals with the knowledge and skills required to maximize the potential of the integrated solutions offered by Grass Valley and Diversified. 

Tim Banks, Chief Revenue Officer at Grass Valley, expressed his enthusiasm about the partnership, stating, "This agreement with Diversified illustrates Grass Valley’s commitment to support client needs via our trusted integration and reseller partners. By combining our industry-leading solutions with Diversified's integration expertise, we are poised to deliver unparalleled value and innovation to our clients." 

Steve Stubelt, senior vice president of sales, media and entertainment at Diversified, added, "We are excited to partner with Grass Valley, a leader in live solutions technology. Together, we will broaden our reach and enhance our ability to deliver cutting-edge, integrated solutions that meet the complex needs of our clients in the media and entertainment industry." 

Watch Adam Marshall (CPO, Grass Valley) and Jared Timmins (SVP Innovation, Diversified) discuss innovative solutions to maximize the value of content creation 

About Diversified 

Diversified is a global leader in audiovisual and media innovation, recognized for designing and building the world’s most experiential environments. Our Emmy Award-winning team specializes in delivering solutions for the most complex, large-scale and immersive installations. Serving a global clientele that includes major media organizations and retailers, sports and live performance venues, corporate enterprises, and government agencies, Diversified partners with clients to create spaces that bring people together and keep them coming back. Learn more at onediversified.com and follow us on LinkedIn. 

For Media inquiries

Kevin Martin for Diversified 
PRforDiversified@bospar.com 

About Grass Valley 

Grass Valley is the leading media technology provider for the media and entertainment industry. Trusted by the world’s top media brands, Grass Valley is empowering content producers to deliver great live experiences through best-in-class hardware and software solutions that improve efficiency and reduce costs. Supporting customers across the globe, Grass Valley is at the forefront of ground-breaking live media innovation and continues to create the future of live media production. Headquartered in Montreal, Grass Valley has been engaged in the media technology business for over 65 years. For more information about Grass Valley, go to grassvalley.com.