Montreal, Canada – May 14, 2024 – Grass Valley, a leader in live production solutions, proudly announces its collaboration with Fujairah TV, a prominent broadcaster in the United Arab Emirates, to upgrade their existing studio facilities. The upgrade features cutting-edge Grass Valley equipment including the LDX C98 compact camera with unique DPM imagers that enable both native 4K/UHD and native HD operation, providing exceptional quality in all studio and LED wall applications. The extremely powerful K-Frame XP production switchers with the Korona control panel, the high-performance Sirius 830 router and the modular Densité Processing Platform enable native HD and 4K/UHD operation without compromising on the number of input or output signals and offer exceptional flexibility and reliability. The Masterpiece Master Control Switcher, used for playout and with the innovative FormatFusion3 technology, provides an ideal solution for all standards from SD SDR to 4K/UHD HDR.

Fady Boustany, General Manager of Pharaon Broadcast S.A.L., systems integrator for the Fujairah TV project, commented on the decision to select Grass Valley. "Fujairah TV is committed to being at the forefront of the industry through both innovation and reliability. Their choice of Grass Valley's advanced solutions demonstrates their dedication to maintaining a competitive edge and enhancing operational resilience."

Boustany added, "This strategic investment reflects the exceptional value and reputation of the Grass Valley brand within the live production industry. It underscores the high quality and performance that Grass Valley’s traditional technology brings to the Fujairah TV studio infrastructure and highlights the strong trust and confidence they place in the brand."

Mr Raphael Yammine, COO at Fujairah TV, commented on their decision to partner with Grass Valley, saying, "Our choice to integrate Grass Valley’s solutions was driven by several key factors. Foremost among these was the seamless integration, ensuring a smooth transition and continuity in our operations. Additionally, the renowned quality of Grass Valley's services and the local support provided were critical in our decision-making process. This partnership allows us to not only meet but exceed the high standards of broadcast quality and innovation that our viewers expect."

Hany Bartella, Middle East & Africa Regional Sales Director at Grass Valley, expressed enthusiasm about the partnership. " We are pleased to be supporting Fujairah TV’s broadcasting capabilities and ensure they can leverage our technology for enhanced production quality. This collaboration is yet another example of how Grass Valley is setting the standard for innovation and excellence in the region, enabling media companies transform their operations to generate new revenue streams and deliver outstanding content to their audiences."