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    Grass Valley understands that broadcast master control and playout is a complex operation where a large number of sophisticated systems must all work together flawlessly. When we designed an integrated playout solution, we focused on what it takes to make a great channel, not just a box of features, so we created ICE.

    ICE is an integrated IT-based system that delivers the operational, technical, regulatory and commercial functionality required for broadcast playout environments. ICE dramatically increases efficiency while reducing complexity. It is a proven system that helps you lower your costs, rapidly launch new revenue-generating services and grow your business. Best of all, Grass Valley designed ICE to deliver “5 nines” reliability, and we back it up with the best customer support in the business.