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    iTX Master Control brings together two market leading products in one solution: the power and scalability of iTX playout, with the quality and ease of use of Imagestore master control. iTX Master Control enables you to benefit from the scalability and flexibility of an integrated playout platform while retaining the hands-on operations required for proactive channel control. There is no longer the need to compromise between a restricted traditional system and a modern, scalable playout solution. iTX Master Control gives you the best of both.